With retail being disrupted by global trends impacting technology and consumer behaviour, many believe it is no longer the reliable footfall generator it once was. Town centres across the country are looking to leverage other assets which are more reliable. Enter, culture.
As places rich in history and heritage, ATCM members are increasingly asking if culture should be used as the key footfall generator which local businesses can build upon. The second ATCM Midlands meeting of the year will be a lively one, visiting Coventry as it gears up for City of Culture status in 2021.
Save the date! Bookings will open in the spring.